Beginning in the 1970s, Canton, like many mid-size American cities, lost most of its downtown retail business to the suburbs. The majority of the Canton area's "box store" retail is located in the general vicinity of the Belden Village Mall in Jackson Township . However, in recent years, the downtown area has seen significant rejuvenation, with cafes, restaurants, and the establishment of an arts district. A few retail centers remain in Canton at or near the city limits. Tuscarawas Street (Lincoln Way), a leg of the Lincoln Highway connecting Canton with nearby Massillon , is home to the Canton Centre Mall and several retail outlets of varying size. A vein of commerce runs along Whipple Avenue, connecting the Canton Centre area with the Belden Village area. A similar vein runs north from the downtown area, along Cleveland and Market avenues. Connecting Cleveland and Market avenues is a small shopping district on 30th Street NW, and retail lines the Route 62 corridor leading from Canton to Louisville and Alliance .